Design is now strategized and professionalized. It is the loyal and trusted friend of business. However this process has led to design being a subset of consumerism.
Designers play an important role to influence and impact the world, however most of the talents are employed in the corporate sector of the design landscape to apply skills just for product marketing. This surge in commercial design closely related to advertising relates to our rampant consumerism and affluent society. Where everything is over advertised and overly saturated with commercial messages that it influences consumer’s purchasing behavior and their relationship with their possessions.
The Broken Dreams Club calls for an attention to the reverse of priorities, where designers look into advocating a culture that promotes more democratic forms of communication, and provokes the desire in designers to take up projects that are more meaningful and worthwhile to them.
The Broken Dreams Club is not advocating design without an industry.
The Broken Dreams Club is advocating design with the society.
The Broken Dreams Club is not advocating design without an industry.
The Broken Dreams Club is advocating design with the society.
Above is a booklet of interview responses conducted with passionate young student designers. Through a series of interviews, it seeks to reveal their passion and ideals in design as well as to find out their year long process with their final year project and their personal reflections on it.
This is to inspire fresh graduates as well as people who have already been working in the industry to discover aligned interests with the interviewees and reflect upon them. Has their current perspective of ideals in design changed? Was I used to be like that when I was a student designer? What happened now?
